How to create customer personas using AI
AI can’t write your strategy. But it can help you build one—faster, more clearly, and with greater creative momentum.
In the first video of my new series, I talk about:
-
Why I’m using ChatGPT (and not jumping between tools)
-
How AI supports strategy, not replaces it
-
Why small businesses have the most to gain
-
And how I created two personas—Jamie Fraser and Sarah Campbell—using AI
This is a practical, no-nonsense look at how to create customer personas using AI is already making a difference for small businesses like mine.
The prompt to create customer personas using AI
Here’s the prompt for helping to articulate your customer persona to add to your AI tool of choice.
“You are an experienced, professional marketing research manager for our company called [add your business] who offer [add what your business does]. Your task is to generate a detailed BUYER PERSONA for: [add your ideal customer type and include some of the challenges that they encounter] Their goal is: [add what they are looking for when dealing with your business] Structure your response in 4 separate tables. Above the first table write “BUYER PERSONA [DESCRIPTION] and replace [DESCRIPTION] with a relevant title for the persona.
Here is the required format for each table: Table 01: DEMOGRAPHICS 2 columns and 7 rows Column 1 = Data points (Name, Age, Occupation, Annual income, Marital status, Family situation, Location) Column 2 = Answers for each data point in Column 1 based on the specific [MARKET] Table 02: BUYER DESCRIPTION A summary of the buyer persona in no more than 240 characters. Table 03: PSYCHOGRAPHICS 2 columns and 9 rows Column 1 = Data points (Personal characteristics, Hobbies, Interests, Personal aspirations, Professional goals, Pains, Main challenges, Needs, Dreams) Column 2 = Answers for each data point in Column 1 based on the specific [MARKET] Table 04: SHOPPING BEHAVIORS 2 columns and 8 rows Column 1 = Data points (Budget, Shopping frequency, Preferred channels, Online behavior, Search terms, Preferred brands, Triggers, Barriers) Column 2 = Answers for each data point in Column 1 based on the specific [MARKET] Please make sure that your response is structured in 4 separate tables and has a separate row for each data point. Do not provide bullet points. Please write in English language.”
And if you want to change the result table here’s a prompt for that:
“Expand on the pains, main challenges, needs and dreams above by writing a paragraph on each. Add space between each paragraph.”
If you want to create another customer persona using AI, then repeat the exercise and change the details for the target persona.
Next time…
In the next blog, I’ll share how I used AI to help with my marketing strategy and how I had my first real lightbulb moment that made me change on how to use AI!
In the meantime if you would like to learn more about AI in marketing you can see some of the other blogs here
