Category Archives: Latest News
Part 2: SOSTAC and the Penny Drop Moment
How I Used AI to Build My Marketing Strategy – SOSTAC and the Penny Drop Moment In part one, I looked at how I used AI to speed up and …
Create customer personas using AI
How to create customer personas using AI AI can’t write your strategy. But it can help you build one—faster, more clearly, and with greater creative momentum. In the first video …
How I Transformed My Business Using AI
How I Transformed My Business Using AI In this series of blogs, I’ll show you how I transformed my business using AI. If you’ve spent any time online lately, you’ll …
Your AI Action Plan: 5 Things You Can Do This Month to Boost Results
If you’re short on time but big on ambition, you’re exactly the kind of marketer AI can help most. And no – you don’t need to overhaul your entire strategy …
How AI Can Help You Do More (Without Hiring More People)
Running a small business often means doing the work of five people with half the time. So what can AI do for small business productivity? You’re the boss, the bookkeeper, …
AI for Small Business: Why It’s Not Just for the Big Guys
Think AI is only for big companies with deep pockets and tech teams? Think again. If you’re running a small business, chances are you’re wearing multiple hats. You can often …
Is AI Just Another Marketing Fad? Here’s What Actually Works for SMEs
Let’s face it – every few years, marketing gets a new “must-have” trend. Some come and some go, but AI is here to stay and will help to transform business. …
From Frazzled to Focused: How AI Can Tidy Up Your Marketing Chaos
Ever feel like your marketing is like a roundabout that is spinning so fast that you can’t get off? One minute you’re planning next month’s campaign, the next you’re scrambling …
How to Do More with Less: AI Tools for Busy Marketing Managers
If you’re a marketing manager in a small business, chances are you wear a dozen hats. And still feel like you’re in danger of dropping the ball. Between planning campaigns, …
What SME Owners Need to Know (But Don’t Have Time to Google)
Let’s be honest – if you’re a business owner, you didn’t go into business to get wrapped up in the latest tech trends. You’ve got a business to run, a …
AI for Small Business Marketing: Time-Saver or Time Sink?
AI for small businesses If you’re a marketing manager in a small business, chances are you wearing more than one hat? Marketing strategy? You. Website updates? You again. Analytics, content, …
