Author Archives: Richard Taylor
Spot the difference – avatar v me!
Spot the difference. Two Richards, one camera. One of us is flawless, unblinking and smooth-talking. The other… well, let’s just say he needs a second take. In the second part …
How I used AI to create a targeted blog series
How I used AI to create a targeted blog series From strategy to output in a single morning. So that is how I used AI to create a targeted blog …
Talking to myself … with AI
Talking to Myself…With AI Why I made a video of myself talking to myself… with AI and what it means for small businesses Yes, that’s really me in the video. …
How I Built My Website Using ChatGPT
How I Built My Website Using ChatGPT (and Saved Time Without Cutting Corners) In my last post, I explained how I used AI – specifically ChatGPT – to help shape …
Part 2: SOSTAC and the Penny Drop Moment
How I Used AI to Build My Marketing Strategy – SOSTAC and the Penny Drop Moment In part one, I looked at how I used AI to speed up and …
Create customer personas using AI
How to create customer personas using AI AI can’t write your strategy. But it can help you build one—faster, more clearly, and with greater creative momentum. In the first video …
How I Transformed My Business Using AI
How I Transformed My Business Using AI In this series of blogs, I’ll show you how I transformed my business using AI. If you’ve spent any time online lately, you’ll …
Your AI Action Plan: 5 Things You Can Do This Month to Boost Results
If you’re short on time but big on ambition, you’re exactly the kind of marketer AI can help most. And no – you don’t need to overhaul your entire strategy …
How AI Can Help You Do More (Without Hiring More People)
Running a small business often means doing the work of five people with half the time. So what can AI do for small business productivity? You’re the boss, the bookkeeper, …
AI for Small Business: Why It’s Not Just for the Big Guys
Think AI is only for big companies with deep pockets and tech teams? Think again. If you’re running a small business, chances are you’re wearing multiple hats. You can often …
Is AI Just Another Marketing Fad? Here’s What Actually Works for SMEs
Let’s face it – every few years, marketing gets a new “must-have” trend. Some come and some go, but AI is here to stay and will help to transform business. …
From Frazzled to Focused: How AI Can Tidy Up Your Marketing Chaos
Ever feel like your marketing is like a roundabout that is spinning so fast that you can’t get off? One minute you’re planning next month’s campaign, the next you’re scrambling …
